Page Speed Matters to Google
2010 was the year where Google announced it was going to regard page speed as a ranking signal. Google is focusing since a few years on delivering the best onsite user experience possible.
Page speed comes in that logic. Actually, if a site loads fast, chances are better that users will remain on your website as they will experience something positive (of course other elements needs to be consider to offer the best experience possible). While Google seems to reward fast-ranking website it won’t hurt your rankings drastically, unless your website is very slow. In 2010, Google was stated that only 1% of search engine results get penalized by the page speed factor.
Page Speed Matters to Visitors
While page speed is important to Google and for your rankings, it does also impact your user experience. And it is not a secret that a positive user experience often leads to better conversions.
A fast website creates a good user experience in many different ways: